In the previous post, we examined the importance of an email’s subject line to increase the opening rate. In this post, you will learn specific hacks for emails that buyers reply to.

Effective sales training includes how to write effective emails.

Emails that buyers reply to have an engaging opening line.

Subject lines for emails that buyers reply to

How important is the subject line?

33% of email recipients open email based on subject line alone.

69% of email recipients report email as spam based solely on the subject line

40% of emails are opened first on mobile phones first.

The average mobile screen can only fit 4 to 7 words max.

Keywords for emails that buyers reply to

According to Hubspot, emails with:

“You” in the subject line were opened 5% less.

“Free” in the subject line was opened 10% more.

“Quick” in the subject line was opened 17% less.

“Tomorrow” in the subject line was opened 10% more.

“Meeting” in the subject line was opened 7% less.

“fw:” in the subject line were opened 17% less

“Alert” in the subject line was opened 61% more

Other words that boost open rates

sale”,  “new”, “video”

“Daily” and “weekly” increases open rates but… “monthly” decreases open rates.

Develop persuasion skills that increase sales

Every word in the subject line counts!

According to ContactMonkey, the top subject lines in a recent study all include “Re:”

1 Re:

2 Re: Follow Up

3 Re: Update

4 Re: Checking in

Sample subject line

If your goal to get a response from them, here are a few templates for subject lines that you can adapt for each prospective student:

_(Their name)_____, question about ___ (upcoming trigger event) ______

Ideas for __(something you discussed in a previous call that is important to them) ___

Thoughts about __(a goal they have)______________

Have you considered __(Thought/recommendation)_____?

 

Strategies & expectations are why sales leaders sell more.

Personal mentoring develops those selling assets.

Email me your questions!   circleofpersuasion@gmail.com