In the previous post, we examined the importance of an email’s subject line to increase the opening rate. In this post, you will learn specific hacks for emails that buyers reply to.
Subject lines for emails that buyers reply to
How important is the subject line?
33% of email recipients open email based on subject line alone.
69% of email recipients report email as spam based solely on the subject line
40% of emails are opened first on mobile phones first.
The average mobile screen can only fit 4 to 7 words max.
Keywords for emails that buyers reply to
According to Hubspot, emails with:
“You” in the subject line were opened 5% less.
“Free” in the subject line was opened 10% more.
“Quick” in the subject line was opened 17% less.
“Tomorrow” in the subject line was opened 10% more.
“Meeting” in the subject line was opened 7% less.
“fw:” in the subject line were opened 17% less
“Alert” in the subject line was opened 61% more
Other words that boost open rates
“sale”, “new”, “video”
“Daily” and “weekly” increases open rates but… “monthly” decreases open rates.
According to ContactMonkey, the top subject lines in a recent study all include “Re:”
2 Re: Follow Up
3 Re: Update
4 Re: Checking in
Sample subject line
If your goal to get a response from them, here are a few templates for subject lines that you can adapt for each prospective student:
_(Their name)_____, question about ___ (upcoming trigger event) ______
Ideas for __(something you discussed in a previous call that is important to them) ___
Thoughts about __(a goal they have)______________
Have you considered __(Thought/recommendation)_____?
Strategies & expectations are why sales leaders sell more.
Personal mentoring develops those selling assets.
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