Does your product and company need to be perfect before you have the conviction to give your all to selling?

How close to perfect must your company be for you to do your best selling?

Does imperfection hold you back?

Some salespeople don’t give their very best to selling because they are not completely convinced of the value of their products and services.  They notice imperfections in how their company is run and the level of customer service it provides.

As a result, they put forth effort each day, but their selling is cautious and guarded. They present the “facts” and let prospective buyers make their own decisions.

This “wait-n-see” style of selling relieves the salesperson of responsibility.

It relieves them from having to express conviction about the value of the products/services they are selling. It is a safe way of selling.

How close to perfect must your company and product be?

So let’s deal with the elephant in the room:  There are no perfect products or perfect companies.

There are only very good products and very good companies. That brings us back around to where we started this post:

Must the products/services you sell and the company you sell for need to be perfect before you can give your best efforts to selling? 

How can you have absolute conviction in imperfect products and imperfect customer service?

I do not believe they need to be perfect. My answer centers around three questions that we will examine in my next post…