Monthly Archives: January 2018

The challenge in communicating with your prospective buyers is the human limitations of speech.  However,  in this series, you are learning that precise words are good enough for the sale. The best words… Even the best of our words do not exhaustively communicate the full meaning that we intended. One topic of linguistic debate concerns the......
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Using precise words when selling leads to more sales. Prospective buyers who are confused about what you are offering will say NO! One of the objectives of this series is to help readers be more precise in their words. How will precise words help you close more sales? Because every word you use when talking......
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Beware of having a spooky management style leaves your sales team guessing. They don’t know you really want them to do and what you expect them to perform. That mysterious style of managing results in lower morale and fewer sales. I have a business client who I consulted for several years ago. His organization has......
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Let’s cut to the chase, shall we?  Long emails lose readers! Hack # 4: Keep your emails as brief as possible That’s rather ironic advice coming from the author of a blog who writes several posts a day, don’t you think? “Blog” is Sumerian for “Blah, blah, blah.” Okay, if you speak Sumerian, then tell......
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Many people who send you emails are wasting your time. Are the emails you send to your prospects and customers wasting their time as well? That is a harsh description of some emails, sent or received. But in a good blog post, like the start of a good prospecting call, a provocative opening line can grab......
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