You can have absolute selling conviction about working for a company and selling products/services that are not perfect. Here’s how:
Create selling Conviction
By asking two questions about your company and the products/services you sell:
Is the customer better off for having used this product/service?
Did you bring value to your buyers? Perfectly or not so perfect, are your buyers better off for having used your products and services?
Is this a good value for the money?
Not, “Is this the best value for the money?” Not, “Is this the best product or service on the market?” Do your products/services provide a good value for your buyers?
Your company and the products/services that you sell do not need to be perfect. In fact, as a salesperson, you don’t need to be perfect.
Perfection is not the sign of a great company
Instead, it is how a company responds when they provide products and services that aren’t perfect.
Quickly providing great service when things aren’t perfect–that is the mark of a great company.
And often that involves you. Being the go-to person, their inside man or woman, to remedy a situation that requires attention.
It is better to have a good product with great service than a “great” product with mediocre service.
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