In this electronic age, business cards still play an important role early in the sale. In this post, we’ll look at possibilities for designing yours.
Design business cards that are remembered
If you sell for an established company, you will probably have little say in the design of your business cards. And that is okay, because you want the power of your company’s established name and logo.
If you work for yourself, or a small company that gives you leeway in design, then you have some options for standing out from the crowd:
You are familiar with the standard size of most business cards. But yours doesn’t need to be that same size.
Some salespeople purposely design an oversized card–one that does not easily fit into a card rolodex or storage book. Not that many people use those tools these days.
Still, it is the novelty of the size that can make yours more memorable.
The downside is that irregularly sized cards can cost a lot more to have made–printing companies have to turn a profit, too!
In the next post, we’ll look at the content that speaks to your prospective buyers…
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