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The Circle of Persuasion Blog

An electronic presentation (vs. using a brochure or demonstrating a product) will add color, depth, and emotion to your sales presentations. Many sell using PowerPoint or other media programs. In this series, we have discussed the physical tools that will...
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In this series, we’ve talked about important selling tools like business cards, pen, brochures, and agreement forms.  In this post, we’ll discuss the importance of having the right carrying case for sales calls. There is a lot of personal preference,...
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Let’s try this again. You always want to have a buyers agreement with you whenever you see a prospective buyer because you never know when they might decide to buy. You never know when a prospect wants to buy Especially...
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Always having a buyer’s contract or purchasing agreement with you prepares you to sell at any time. But first, before we tackle that topic, let’s discuss a more common topic that arises in your daily selling: the sales terminology. I used the...
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Presentation brochures add power to your sales presentation because pictures help create an emotional environment to encourage an immediate buying decision. Words are great.  They convey specific meanings that pictures alone can’t. But… Words are abstract and by themselves, are...
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Having a pen with you during sales appointments helps you move the sale forward in two ways. Lack of pen can lead to lack of confidence How many times has it happened?  You are with a prospect who is ready...
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Once you have a professional business card, how you use your business card will lead to more sales appointments for you or… more paper in the trash. In this modern electronic age, how does a paper tool like a business card...
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In this second post about designing your business cards for sales success, we’ll examine how the content on your card can serve as a call to action for scheduling a sales appointment. Does the content of your business card incite...
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In this electronic age, business cards still play an important role early in the sale.  In this post, we’ll look at possibilities for designing your business card Designing a business card that is remembered If you sell for an established...
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The first essential tool for sales success in 2018 is clean oral hygiene that does not repel prospective buyers. Let’s start with the basics. If your breath smells bad, prospective buyers will not want to do business with you. Oral hygiene...
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