The right ideas can change the trajectory of your sales career and your life.  In this series of posts, we will look at 18 lessons that Robin Sharma recently shared in an email.

Learning other people’s lessons saves years of time.

Lesson 1: When you decide to accomplish something, whether in your personal or private life, go all in.

The selling profession demands a lot from us. Going halfway is asking for pain.  The old saying is, “If you work sales hard, it is the easiest job in the world. If you work sales easy, it is the hardest job in the world.”

I look at the sales profession as much more than a job. And it demands more from us than many jobs, where we can show up, if we do our work, our attitude and expectations are secondary. That is not so in the sales profession. We must show up in body, mind, and soul.  If we don’t, our buyers will know.  Because we have no secrets from our buyers.

Let the extra value pour out of you!

Lesson 2: Give your customers twice the value they expect and they’ll refer you to everyone.

Be twice as prepared for their sales appointment. Pay twice as much attention to what they say.  Return their calls twice as fast as they expect.  Follow up twice as effectively.

There may be more buying options for customers than ever before, but great customer service is rarer than ever.